The Way Athletic Shoes Are Produced And Sold - 1785 Words

This research paper will be demonstrating a more in depth look at the way athletic shoes are produced and sold. The information that will be provided contains all the background history and production process all the way up until the shoe is ready to be sold. The brand of shoe that I am specifically targeting is Nike. I wanted to do a big brand name like Nike because it is one of the most dominating companies in the sports industry. Their shoes are upon the highest sellers in the U.S. and many sports teams and athletes sponsor Nike to extend the name to many people. Nike is so popular throughout the world and it will be interesting to learn more about where the product is actually coming from and how it is being made. Everything on this†¦show more content†¦The cotton gathered for Nike shoes does not have any type of defoliants, pesticides, or fertilizers. The main reason for the organic cotton is the trendiness and marketing purposes. Synthetic leather is number five on th e list and it is a man-made fabric that comes from China and Taiwan. Nike uses synthetic leather because it is much cheaper than real leather and is basically identical to the look of real leather; the difference is that it is more breathable material and it is easy to take care of. However, Nike does use LWG certified leather from China and Vietnam to make some of their products. In the article, the author states, â€Å"Nike is one of the world’s largest users of white leather and teams up with tanners, suppliers, and other distributers to be most efficient. Nike does not believe in harvesting leather from animals in the amazon because they believe that it is contributing to the deforestation but before 2011 they were using leather taken from the Amazon† (Cole, 2015). Nike buys from nearly 1,500 different suppliers and material vendors and every single company that Nike buys from are independent businesses. Since many materials that Nike uses to make their shoes origi nates from Eastern Asia, many of the production lines and manufactures are in those areas that are far from the U.S. Following my last source, the article talksShow MoreRelatedMarketing Analysis : Athletic Footwear Purchases1312 Words   |  6 Pagesdemographic, psychographic (if applicable), technographic, etc. information about your customers. How many are there? How did you come up with this number? Demographics 12 month Distribution of athletic footwear purchases by age in the U.S. in 2014 Chart 1: Source (Statista, 2015) Athletic footwear purchases by gender in the U.S. from 2007 to 2014* Chart 2: Source (Statista, 2015). Consumer purchases of sports footwear in the U.S. from 2002 to 2015 (in billion U.S. dollars)* ChartRead MoreNike Background966 Words   |  4 PagesBrief History of Nike The Nike athletic machine began as a small set of distribution located in the trunk of Phil Knight s car. 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